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About Us

ABCeta Playthings Ltd opened its first store in 1970 under the name of Abbatt Toys and now we have educational outlets across the UK.         Our product range is still manufactured within the Common market to maintain the highest standards expected of ABCeta Playthings Ltd     When you visit any school in the UK you will see our Dick System Maths Cubes in most early learning classrooms as a basic tool of teaching.  Please see our listed publications with teachers notes.